Hails from South Africa.
Grew up riding elephants to school.
Was once a world-class gymnast.
Calls a car trunk a boot.

Enjoys racing cars and wakeboarding.
Is immune to 179 different poisons.

Legend has it he beat a water buffalo in a staring contest…Twice.


A husband, father, and design lead.
Focused on raising and designing the future.

Hails from South Africa.

Grew up riding elephants to school.

Was a world-class gymnast.

Calls a car trunk a boot.

Enjoys racing cars.

Is immune to 179 different poisons.

Legend has it he beat a water buffalo in a staring contest…Twice.


A husband, father, and design lead. Focused on raising and designing the future.

XD Futures

XD Futures

As Product Design Lead on Apple's XD Futures team, I was instrumental in the transformative redesign of Apple.com. I prioritized crafting experiences that flowed horizontally, ensuring a seamless transition across different interfaces. This major revamp didn't just refresh the visual language of Apple.com; it also established a new paradigm in large-scale, unified user experience design, reflecting the innovative spirit of Apple.

As Product Design Lead on Apple's XD Futures team, I was instrumental in the transformative redesign of Apple.com. I prioritized crafting experiences that flowed horizontally, ensuring a seamless transition across different interfaces. This major revamp didn't just refresh the visual language of Apple.com; it also established a new paradigm in large-scale, unified user experience design, reflecting the innovative spirit of Apple.

Product Overview Page redesign

Introduced a redesigned product overview interface, featuring our shared experience framework and a modular component system. I got to consider the macro content structure and hyper focus on intricate design details for each micro interaction.

Introduced a redesigned product overview interface, featuring our shared experience framework and a modular component system. I got to consider the macro content structure and hyper focus on intricate design details for each micro interaction.

*Experience live on apple.com

MacBook Pro, iPhone 15 Pro, iPhone 15

*Experience live on apple.com

MacBook Pro, iPhone 15 Pro, iPhone 15

Introduced a shared experience framework that could scale across Apple’s product lines.

Introduced a shared experience framework that could scale across Apple’s product lines.

*Early concepts Shown

Defined a modular component framework that allowed us to build components that maintained the underlining user needs and functional classifications.

Elevated the digital shopping experience with a ‘pick up and play’ section that ushered in the first 3d product browsing experience on Apple.com.

Elevated the digital shopping experience with a ‘pick up and play’ section that ushered in the first 3d product browsing experience on Apple.com.

Defined a unified, user-centric narrative for Apple's product families, leveraging our design heritage to offer an intuitive, seamless experience that enhances user engagement and understanding across products.

Defined a unified, user-centric narrative for Apple's product families, leveraging our design heritage to offer an intuitive, seamless experience that enhances user engagement and understanding across products.

Product Family Page redesign

Crafted an innovative design solution to showcase Apple's core product lines, with a focus on a vibrant design language that animates shared experiences. This strategy was carefully customized to honor the distinct needs and contexts of each product family.

Crafted an innovative design solution to showcase Apple's core product lines, with a focus on a vibrant design language that animates shared experiences. This strategy was carefully customized to honor the distinct needs and contexts of each product family.

*Experience live on apple.com

Mac Family Page

*Experience live on apple.com

Mac Family Page

Created a rich set of highly considered components that could flex to each specific product context and introduced a refined way to consume modularized content.

Created a rich set of highly considered components that could flex to each specific product context and introduced a refined way to consume modularized content.

Design Systems and Tooling

Design Systems and Tooling

Prior to the XD futures work, I was a Design Lead for the webOS design systems team. There I led the design, maintenance, and evolution for dozens of core components, from typography and color, to complex elements like navigation, video player and cards. I also conceived and created internal tools for scalable, modular design, including a color tool for harmonious spectrums and a page builder for rapid website construction.

Prior to the XD futures work, I was a Design Lead for the webOS design systems team. There I led the design, maintenance, and evolution for dozens of core components, from typography and color, to complex elements like navigation, video player and cards. I also conceived and created internal tools for scalable, modular design, including a color tool for harmonious spectrums and a page builder for rapid website construction.

Video Player redesign

As design lead for Apple's online video player's redesign, I focused deeply on my design craft, intricately refining micro-interactions and iconography.

As design lead for Apple's online video player's redesign, I focused deeply on my design craft, intricately refining micro-interactions and iconography.

*Experience live on every video for apple.com

Apple Keynote Event

*Experience live on every video for apple.com

Apple Keynote Event

Global Navigation redesign

Led the design of Apple's web navigation - focusing on micro animations, distributed content architecture, and responsive design. Designed the experiences for global utilities such as search, bag and account.

Experience live on apple.com

apple.com

Apple Watch Brand & Art Direction

Apple Watch Brand & Art Direction

Prior to being on the design systems team I was a managing Art Director on the Apple Watch brand team. There, I played a pivotal role in the Series 2 launch, blending marketing strategies with product design to craft a compelling brand narrative.

Prior to being on the design systems team I was a managing Art Director on the Apple Watch brand team. There, I played a pivotal role in the Series 2 launch, blending marketing strategies with product design to craft a compelling brand narrative.

'Close your rings' campaign

A key achievement was getting to lead the Art Direction for the 'Close Your Rings' campaign, which significantly boosted the product's visibility and appeal, reaching millions across various platforms.

A key achievement was getting to lead the Art Direction for the 'Close Your Rings' campaign, which significantly boosted the product's visibility and appeal, reaching millions across various platforms.

Early concepts

Project Remodel

At Opendoor, I applied the holistic design approach I honed in on Apple's XD Futures Team. Within three months, we prototyped a completely new product vision for Opendoor, which I presented to the CEO. With her endorsement, our team embarked on a mission to integrate this new concept across the company. This involved close collaboration with various departments, extensive testing, and data analysis.


In just one year, we achieved a major redesign, created a new product language, updated our component library, launched a new homepage, onboarding flow, and hub experiences. All of which has laid the groundwork for future innovations.

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Portfolio

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2023